Mohawk Superfine MultiLoft is an innovative new product that takes legendary Superfine papers and premium digital printing and combines them to create ultra-thick digitally printed pages. Targeted to high-end designers of custom announcements and greeting cards, this concise sample kit showcases the three available weights, the shades of paper, a luxurious cover-weight envelope and a full color label.
Type 2 diabetes is a significant problem in Schenectady County. Aurora Design wrote and designed a broad-reaching diabetes awareness campaign that focuses on simple, manageable steps to stay healthy and keep diabetes at bay. Components included full-page newspaper ads, web ads, posters, flyers, newspaper inserts, pdfs, displays for community events, door hangers for West Indian neighborhoods and banners for local cricket fields.
The humble envelope rarely gets the attention it deserves. At a time when direct-mail volumes are expected to rise, more professionals are realizing that the best hope they have of attracting attention lies in rethinking this humble piece of the mailing process. This exciting sample packed was inspired by Josef Albers’ artwork and designed to showcase Mohawk’s completely customizable window envelopes. The assemblage includes three rich color palettes: Elegant, Bright and Classic.
The stock guide is Mohawk’s definitive source for information about the thousands of products made and distributed by Mohawk. This 230 page document features grade details, specifications, finishes, shades and colors as well as a paper resources and primary mill contacts all wrapped up in an easy-to-use format.
Long-time client, Loudonville Home for Adults, came to Aurora Design for an update of their main promotional piece. With a new residence in development, this piece has a short life span – but had to convey the elegance and warmth of the existing home. Focus was placed on the warmth of daily interactions between staff and residents. Quality was conveyed through lush photography, HP Indigo digital printing and premium coated paper.
Mohawk Digital Selections is a series of showcasing Mohawk’s range of substrates, finishes and basis weights formulated for specific digital production presses. Through print demonstrations and generous sampling the guides simplify specifying the hundreds of coated, uncoated, synthetic, magnetic and pressure-sensitive items across Mohawk’s product line.
The custom color postcard introduces a new concept in creating colored paper. Paper matched to your unique needs. This two-sided, rounded-corner card was mailed and handed out at mill events.
Introduced at GraphExpo in July 2011, Mohawk Bravo is a unique portfolio of non-paper digital substrates designed uniquely for digital color production presses. This new swatchbook samples of each available substrate as well as application suggestions. The swatchbook was produced in a very tight timeline and was printed on several different digital presses. Launch materials included a product sales sheet.
After just a few months in the envelope business Mohawk Fine Papers had so expanded their envelope offerings it was time for a new sample kit and envelope guide. New photography and new colors signal the enhanced range of sizes and the varied colors and textures.