Type 2 diabetes is a significant problem in Schenectady County. Aurora Design wrote and designed a broad-reaching diabetes awareness campaign that focuses on simple, manageable steps to stay healthy and keep diabetes at bay. Components included full-page newspaper ads, web ads, posters, flyers, newspaper inserts, pdfs, displays for community events, door hangers for West Indian neighborhoods and banners for local cricket fields.
The humble envelope rarely gets the attention it deserves. At a time when direct-mail volumes are expected to rise, more professionals are realizing that the best hope they have of attracting attention lies in rethinking this humble piece of the mailing process. This exciting sample packed was inspired by Josef Albers’ artwork and designed to showcase Mohawk’s completely customizable window envelopes. The assemblage includes three rich color palettes: Elegant, Bright and Classic.
As part of Metroplex Development Authority’s project creating improved parking on Upper Union Street, Aurora Design was commissioned to work with the property owners to develop a two-sided shared sign that clearly promotes the distinct businesses and identifies their parking lot as private.
As part of a website reorganization, Curtis Instruments, a global leader in technologies for emission-free transportation, approached Aurora Design to develop a series of graphic panels for their homepage. The panels depart from the tradition of photographic images. The subtle color change mimics the shape of the corporate mark and the bold color combination jumps out from the established background of blues and greens.
Design of identity, newsletter and supporting materials for youth agriculture and community service program. “Jennifer Wilkerson is a skilled professional who brings great energy and artistry to her work. Our bi-annual newsletter Dig Ideas was transformed by Aurora Design, and our logo successfully represents Roots and Wisdom’s mission and optimism.”
Unique sign artwork for a pedestrian street of cafes, independent boutiques and local businesses. Aurora Design worked with the Jay Street Business Association, Stracher Roth Gilmore Architects and Schenectady Metroplex Development Authority to develop the unique sign artwork and logo.