logos + branding
Serving up chickpeas
Created for a start-up family-business developing a line of chickpea dips for sale at farmers markets and food festivals. The unusual name paired with the client’s desire to emphasize the hand-crafted nature of their product resulted in this graphic mark featuring playful type and a stylized chickpea.
Windpower
In 2003, Mohawk became the only paper mill and one of the first large-scale production facilities in the United States to offset emissions from electric power generation with the purchase of RECs issued by wind farms. The windpower logo, created that same year, was designed to herald Mohawk’s commitment to sustainable energy—and for end users to demonstrate that same commitment on pieces printed on Mohawk paper.
Dig Ideas
Design of identity, newsletter and supporting materials for youth agriculture and community service program. “Jennifer Wilkerson is a skilled professional who brings great energy and artistry to her work. Our bi-annual newsletter Dig Ideas was transformed by Aurora Design, and our logo successfully represents Roots and Wisdom’s mission and optimism.”
Jay Street Marketplace
Unique sign artwork for a pedestrian street of cafes, independent boutiques and local businesses. Aurora Design worked with the Jay Street Business Association, Stracher Roth Gilmore Architects and Schenectady Metroplex Development Authority to develop the unique sign artwork and logo.
Celebrating Schenectady’s bounty
Created for a celebration of local food and Schenectady’s farming heritage. Developed for a joint program of Roots & Wisdom and Schenectady County the logo appeared on menus, advertisements and other promotional items.
Growing the market
The logo for Schenectady Greenmarket ties Schenectady’s distinctive City Hall cupola to planted fields of green. Board Chair Betsy Henry says, “The iconic logo for the fledgling Schenectady Greenmarket has become recognized throughout the region. Jennifer’s oversight of our promotional materials has helped us to maintain a strong, unique and consistent public identity. I believe that much of our success in the past three years is due to Jennifer’s ability to make us stand out from the background noise.”
Moment logo
Recently out on her own, Dana Swalla, Ph.D., P.E. settled upon the name Moment for her research and consulting firm specializing in product and process development. Moment is the tendency of a force to twist or rotate an object, an important, basic concept in engineering and physics. The symbol for Moment Consulting mimics this rotational motion and encircles a stylized m – reinforcing the name.
Admissions 1
Admissions 1 Educational Consultants empower college applicants to explore and achieve their goals in higher education. “Jennifer listened to our concerns and took the time necessary to get to know our brand and what was important to us before beginning the creative process. The resulting logo incorporates the aspects we felt were critical while giving us a polished and professional look. She was patient and responsive to all our needs and we have received only positive feedback about our new logo! …Aurora Design is a must.”
Work, play, live
Developed as part of a comprehensive program encouraging first-time home ownership in Schenectady County.