logos + branding
The new Health Shares program works to reduce complications from cardiovascular and other chronic diseases through a program that improves nutrition by prescribing fresh vegetables for high-risk, low-income patients. Aurora Design submitted three potential logo designs and program leaders selected the mark featuring a striking heart-shaped beet.
Type 2 diabetes is a significant problem in Schenectady County. Aurora Design wrote and designed a broad-reaching diabetes awareness campaign that focuses on simple, manageable steps to stay healthy and keep diabetes at bay. Components included full-page newspaper ads, web ads, posters, flyers, newspaper inserts, pdfs, displays for community events, door hangers for West Indian neighborhoods and banners for local cricket fields.
Meant to evoke a beloved childhood play spot, the Hidden Pond Productions symbol was created for a unique, independent company that offers music supervision, talent supervision, intellectual property licensing and rights clearance of all kinds, branding, research and consultation as well as custom music scoring, production and sound design services.
This logo was created for an association of professional carwash associations that holds a popular annual convention. Working with the Executive Director, three variations of the logo were created to cover a broad range of applications.
The m-notch mark was created to identify Mohawk’s meticulously crafted premium envelopes. Users can hold their envelopes to the light to reveal a discreet notch die cut into the inner seam. For packaging and promotional applications, the logo is a straightforward representation of the custom cut notch.
Created for a start-up family-business developing a line of chickpea dips for sale at farmers markets and food festivals. The unusual name paired with the client’s desire to emphasize the hand-crafted nature of their product resulted in this graphic mark featuring playful type and a stylized chickpea.
In 2003, Mohawk became the only paper mill and one of the first large-scale production facilities in the United States to offset emissions from electric power generation with the purchase of RECs issued by wind farms. The windpower logo, created that same year, was designed to herald Mohawk’s commitment to sustainable energy—and for end users to demonstrate that same commitment on pieces printed on Mohawk paper.
Design of identity, newsletter and supporting materials for youth agriculture and community service program. “Jennifer Wilkerson is a skilled professional who brings great energy and artistry to her work. Our bi-annual newsletter Dig Ideas was transformed by Aurora Design, and our logo successfully represents Roots and Wisdom’s mission and optimism.”
Unique sign artwork for a pedestrian street of cafes, independent boutiques and local businesses. Aurora Design worked with the Jay Street Business Association, Stracher Roth Gilmore Architects and Schenectady Metroplex Development Authority to develop the unique sign artwork and logo.
Created for a celebration of local food and Schenectady’s farming heritage. Developed for a joint program of Roots & Wisdom and Schenectady County the logo appeared on menus, advertisements and other promotional items.