Aurora Design develops graphic design solutions that are sophisticated, engaging and inspired. And, most importantly, perfect for your unique communications needs.
Aurora Design is a problem-solving partner in your business.
The launch of new product is always tricky. Managing the delivery for prototypes and samples and the requisite promotion is a challenge. This paper had to be promoted before we had actual samples in hand. Using some Photoshop wizardry we mimicked the effect of letterpress printing on this luscious paper. The created image was used for sales materials. Shortly there after the lovely set of note cards featuring thistles from the Strathmore Archives were delivered to rave reviews
June 1, 2014
A paper lover’s dream come true, Strathmore Notes Fine Paper Journals are the perfect union of carefully considered texture, fiber, color and bookbindery. Each journal is covered with a durable and beautiful felt-textured Charcoal Gray paper, which is foil stamped, blind embossed and hand sewn to interior pages made from Strathmore papers, in three distinct finishes. And every journal comes with four bookplates borrowed from the historic Strathmore archive. The exuberant wraps are a celebration of Strathmore’s legendary and ever-changing thistle mark.
May 28, 2014
Aurora Design Shop on etsy.com features premium-quality photo products that are impeccably designed, printed and packaged in New York’s Capital District. My personal photography offers a contrast to the daily routine of thoughtful, deliberate design. Many photos are taken in our small yard. My gardens make me happy—a gracefully twisted weeping hemlock, a single hepatica, a rift of wild geraniums, carefully nurtured maidenhair fern, May apple, bloodroot, Jack-in-the-pulpit, false spirea and trillium. Everyday I make time to walk the gardens and capture the joy of the day. And, when all else fails I pick up a bouquet at the market. I encourage you to celebrate your day.
May 26, 2014
On a quiet side street in downtown Schenectady, NY, Tara Kitchen creates dishes with the distinctive flavors of North Africa. Aurora Design was contracted to create labels for ten new food products for home cooks. Inspired by the tagine, a traditional earthenware cook pot of Morocco, these labels bring exciting color and dimension to shop shelves. Typographic details including quirky ligatures and expressive patterning hint at the exotic flavors within.
November 5, 2013
Mohawk Superfine MultiLoft is an innovative new product that takes legendary Superfine papers and premium digital printing and combines them to create ultra-thick digitally printed pages. Targeted to high-end designers of custom announcements and greeting cards, this concise sample kit showcases the three available weights, the shades of paper, a luxurious cover-weight envelope and a full color label.
March 18, 2013
The new Health Shares program works to reduce complications from cardiovascular and other chronic diseases through a program that improves nutrition by prescribing fresh vegetables for high-risk, low-income patients. Aurora Design submitted three potential logo designs and program leaders selected the mark featuring a striking heart-shaped beet.
March 10, 2013
Type 2 diabetes is a significant problem in Schenectady County. Aurora Design wrote and designed a broad-reaching diabetes awareness campaign that focuses on simple, manageable steps to stay healthy and keep diabetes at bay. Components included full-page newspaper ads, web ads, posters, flyers, newspaper inserts, pdfs, displays for community events, door hangers for West Indian neighborhoods and banners for local cricket fields.
March 6, 2013
Meant to evoke a beloved childhood play spot, the Hidden Pond Productions symbol was created for a unique, independent company that offers music supervision, talent supervision, intellectual property licensing and rights clearance of all kinds, branding, research and consultation as well as custom music scoring, production and sound design services.
February 25, 2013
The dimensional portfolio includes pre-perforated and pre-scored packaging, promotional and presentation products for digital presses. The launch kit demonstrates uses for these new products and includes a complete catalogue, printing tips and nine designer-friendly electronic templates.
February 18, 2013
The humble envelope rarely gets the attention it deserves. At a time when direct-mail volumes are expected to rise, more professionals are realizing that the best hope they have of attracting attention lies in rethinking this humble piece of the mailing process. This exciting sample packed was inspired by Josef Albers’ artwork and designed to showcase Mohawk’s completely customizable window envelopes. The assemblage includes three rich color palettes: Elegant, Bright and Classic.
October 5, 2012