Aurora Design develops graphic design solutions that are sophisticated, engaging and inspired. And, most importantly, perfect for your unique communications needs.
Aurora Design is a problem-solving partner in your business.
On a quiet side street in downtown Schenectady, NY, Tara Kitchen creates dishes with the distinctive flavors of North Africa. Aurora Design was contracted to create labels for ten new food products. Inspired by the tagine, a traditional earthenware cook pot of Morocco, these labels bring exciting color and dimension to shop shelves. Typographic details including quirky ligatures and expressive patterning hint at the exotic flavors within.
November 5, 2013
Mohawk Superfine MultiLoft is an innovative new product that takes legendary Superfine papers and premium digital printing and combines them to create ultra-thick digitally printed pages. Targeted to high-end designers of custom announcements and greeting cards, this concise sample kit showcases the three available weights, the shades of paper, a luxurious cover-weight envelope and a full color label.
March 18, 2013
The new Health Shares program works to reduce complications from cardiovascular and other chronic diseases through a program that improves nutrition by prescribing fresh vegetables for high-risk, low-income patients. Aurora Design submitted three potential logo designs and program leaders selected the mark featuring a striking heart-shaped beet.
March 10, 2013
Type 2 diabetes is a significant problem in Schenectady County. Aurora Design wrote and designed a broad-reaching diabetes awareness campaign that focuses on simple, manageable steps to stay healthy and keep diabetes at bay. Components included full-page newspaper ads, web ads, posters, flyers, newspaper inserts, pdfs, displays for community events, door hangers for West Indian neighborhoods and banners for local cricket fields.
March 6, 2013
Meant to evoke a beloved childhood play spot, the Hidden Pond Productions symbol was created for a unique, independent company that offers music supervision, talent supervision, intellectual property licensing and rights clearance of all kinds, branding, research and consultation as well as custom music scoring, production and sound design services.
February 25, 2013
February 18, 2013
The humble envelope rarely gets the attention it deserves. At a time when direct-mail volumes are expected to rise, more professionals are realizing that the best hope they have of attracting attention lies in rethinking this humble piece of the mailing process. This exciting sample packed was inspired by Josef Albers’ artwork and designed to showcase Mohawk’s completely customizable window envelopes. The assemblage includes three rich color palettes: Elegant, Bright and Classic.
October 5, 2012
This logo was created for an association of professional carwash associations that holds a popular annual convention. Working with the Executive Director, three variations of the logo were created to cover a broad range of applications.
June 1, 2012
The stock guide is Mohawk’s definitive source for information about the thousands of products made and distributed by Mohawk. This 230 page document features grade details, specifications, finishes, shades and colors as well as a paper resources and primary mill contacts all wrapped up in an easy-to-use format.
May 23, 2012
Long-time client, Loudonville Home for Adults, came to Aurora Design for an update of their main promotional piece. With a new residence in development, this piece has a short life span – but had to convey the elegance and warmth of the existing home. Focus was placed on the warmth of daily interactions between staff and residents. Quality was conveyed through lush photography, HP Indigo digital printing and premium coated paper.
May 23, 2012